Omo, this one loud o! Campaign don start with snacks?

Branded Chips Surface Online

The footage, originally shared by @ChuksEricE on X (formerly Twitter), shows multiple sachets and a large jar of plantain chips. All the packaging carries the President’s portrait along with a bold 2027 campaign-style message.

In the background, a man — reportedly the chips producer — can be heard denying any political agenda. According to him, the branding job was just a contract gig, not a personal endorsement or campaign effort.

But come on, you know Nigerians no dey carry last with reactions.

Nigerians React: “Plantain Chips Today, Suffering Tomorrow?”

As expected, the comments section exploded with mixed reactions. Some took it lightly, others went off — big time.

Here are a few hot takes:

• @VayPor116: “Is it not a shame that a sitting president is campaigning more than other candidate?”
• @felixherbt: “If you allow yourself to be deceived again this time with plantain chips, you may not live to see the end of what you voted.”
• @JE_Nuel_U: “😂😂😂 eat plantain chips now and suffer for the next 4 years. Good idea?”
• @DonyiboOyibo: “Chia, they want to take advantage of the hunger in the land.”
• @RoiyConsult: “Lol 😂 wahala if Nigerians vote for this man again come 2027, I don commot my hand for anything wey concern Nigeria.”
• @mc_chez1: “Food they didn’t give you before will now be given to you for your vote so you’ll suffer again.”
• @Sir_desmond01: “I’m just concerned about the people that will be deceived with this thing… Like are they human beings like me??”
• @AkinOkeni01: “Useless people! How is a jar of plantain chips in Jendol the key to 4 years? Highest ₦5k. Will that feed you for 4 years?”

Is This a Campaign or Just a Branding Deal?

As of now, there’s no official statement from the Presidency confirming any connection to an official 2027 campaign kickoff. The video, however, has reignited conversations around political marketing tactics and how hunger and hardship are allegedly being used to sway voters.

According to reports, the chips producer maintains that he was only paid to brand the items and is not involved in any campaign activity.

Omo, Nigerians eyes don open. Whether this is the start of a subtle campaign rollout or just “branding hustle,” one thing is clear — the internet never sleeps.

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